top of page

Experienced business owner and co-founder, passionate about the intersection of  creativity, marketing, and mindfulness. Exceptional cross-functional collaboration and organizational skills with an eye for detail and knack for problem solving. Resilient mindset, inspired by the dynamic balance of personal and professional wellbeing. Value accountability, growth, and kindness.

​

​

 

​

 

PROFESSIONAL EXPERIENCE

 

UNFOLD, Chicago, IL 
Co-Founder & Chief Creative Marketing Officer  //  2015 - Present
Unfold is a workplace wellness company that supports the wellbeing of busy office workers with office-friendly movement, meditation, and mindfulness practices. Unfold serves local Chicago businesses through corporate B2B wellness offerings and consumers through a virtual B2C wellness membership platform, Unfold Digital.


www.unfoldwithus.com
www.unfolddigitalplus.com

​

Manage and execute all marketing, creative, and sales initiatives for Unfold and Unfold Digital.

  • Email Marketing Strategy, Lead Magnets, Landing Pages, List Building Funnels, and Workflows:

    • Collected 1,000+ emails via free class funnel and converted 5% to paying members of Unfold Digital PLUS in first launch 2020.

    • More than doubled membership in 2021 and now have 125 active members.

    • 2022 retention rate to date 83%.

  • Blogging, Copy Writing, SEO Strategy, and Content Creation:

    • Write and manage weekly blog that increased web traffic by 114% within first month of launch.

    • Film and edit weekly “10-Minute Tune-Ups” to nurture subscribers, create social media / lead generation content.

    • Generate consistent 25% open rates and 5% click through rates in core email segments.

  • Brand Strategy, Graphic Design, Web Design, Photography:

    • Conceived, designed, and produced all elements of Unfold’s brand standards guide and strategy.

    • Built and maintain both websites for Unfold brand using Wix and Uscreen platforms.

    • Design client facing sales collateral and branded PowerPoint presentations.

    • Created organizational structure and metadata of digital assets within Unfold Digital content library including key

      word search terms, video catalog filters, and archiving system.

  • Revenue Growth and Business Development:

    • Total billed: $400K

    • Total number of unique corporate clients: 250

    • Created and launched B2B digital product, Virtual Wellbeing Box, generating $4,500 during beta.

    • Leveraged partnership via Instagram with Health-Kick, a New York based workplace wellness platform, resulting in $6K new business revenue.

 

Develop all curriculums and teach classes for Unfold and Unfold Digital.

  • Research, write and present workplace wellbeing presentations and courses including topics on burnout, stress management, mindfulness, posture.

  • Teach weekly live and on-demand classes including signature “De-Stress at Your Desk”, “10-Minute Tune-Ups”, and “Mini-Meditations” for online membership platform, Unfold Digital.

  • Created curriculum and training materials for Unfold Corporate Wellness Teacher Training Program and served as core office yoga and mindfulness teacher trainer.

    • Program approved for Yoga Alliance for 20 continuing education credits.

    • Program resulted in hiring 5 contract employees as certified Unfold teachers.

 

KRM YOGA

Yoga + Meditation Instructor // 2010 - Present

  • Taught bi-weekly yoga classes at Chicago Boeing headquarters to employees (2010 – 2019).

  • Serve as lead prenatal yoga teacher training for advanced mentorship program at Tejas Yoga studio.

  • Created curriculum and served as co-lead prenatal/postnatal yoga teacher for 85-hour Prenatal Yoga Teacher Training at Yogaview Chicago studio.

  • Created Chicago Women’s Yoga Circle, a monthly yoga inspired goal setting group.

  • Teach private and group yoga classes, prenatal / postnatal yoga, and meditation.

​

CLEAR CHANNEL AIRPORTS 

Marketing + Creative Consultant, Remote // 2015 – 2022

  • Support Vice President of Creative + Marketing to drive revue with special projects including custom presentations, emerging trends research, and new business strategy.

  • Partnered with Marketing director to create and launch innovative, data-driven solution which leveraged mobile data to deliver marketing insights oriented towards improving media buy planning. Initiative generated increased revenue of $6MM over two-year time frame.

  • Train new employees on marketing and creative resources including research database systems and application (platforms include Nielsen, IPSOS, MRI, Kantar), value propositions, and corporate branding standards (software includes InDesign, Photoshop, Illustrator).

     

CLEAR CHANNEL AIRPORTS 

Director of Marketing + Research, Chicago, IL // 2010 – 2015

  • Created a credible research-oriented marketing department: learned quantitative/qualitative research databases and media spend analysis tools, prepared targeted audience demographic materials, and successfully delivered innovative marketing support and market research training to National Sales Team.

  • Created and presented custom presentations for top account executives’ target clients, supporting over $2.5MM of new business development in assigned target growth categories.

  • Spearheaded partnership with Arbitron Research to conceptualize, execute, and analyze a custom study supporting the value of the airport venue and demographic; traveled and presented findings to largest agencies in top cities including New York, Los Angeles, and London, supporting $8MM+ of target new business growth.

  • Wrote and designed Marketing and Creative Resources Manual, used for the training of over 100 employees, standardizing and elevating company’s marketing and research delivery and reputation.

  • Wrote and designed media kits for innovative industry programs including ClearVisionTM Airport Television and FlySmartTM Airport Travel App.

 

CLEAR CHANNEL AIRPORTS 

Creative Director, Chicago, IL // 2007 – 2010

  • Worked directly with Director of Corporate Branding to develop branch specific brand standards and participated in creative strategy and production of two successful company-wide re-branding efforts.

  • Long term special assignment to train creative team upon acquisition of Interspace Airports, resulting in software consistency and streamlined digital architecture of file systems and branded materials.

  • Produced custom media kit package for newly acquired private jet facility network, The Pinnacle Collection, and supported network growth from 10 to 50 private aviation locations.

     

CLEAR CHANNEL AIRPORTS 

Graphic Designer, Chicago, IL // 2005 – 2007

  • Assisted in creating innovative renderings for custom-constructed RFP response books, securing advertising rights in several airports.

  • Assisted in editing and re-organizing of internal server housing national photo library and sales materials, resulting in increased volume of sales proposals and streamlined workflow.

     

CENTRAL NEWSPAPER PUB. CO. 

Graphic Designer, Chicago, IL  //  2004 - 2005

 

EDUCATION

 

UNIVERSITY OF IOWA, Iowa City, Iowa // 2000 – 2004

  • School of Art and Art History, Bachelor of Fine Arts Degree, Graduated with Honors

  • Minor in Communication Studies

 

Certifications:

  • 500-Hour ERYT (Experienced Registered Yoga Teacher) Certification, Tejas, Chicago, IL, 2020

  • 25-Hour Mindfulness Meditation Certification via Yoga International, Online, 2019

  • 85-Hour ERPYT (Experienced Registered Prenatal Yoga Teacher) Certification, Bloom, Chicago, IL 2015

  • 200-Hour ERYT (Experienced Registered Yoga Teacher) Certification, Yogaview, Chicago, IL, 2009

     

Skills / Tools:

  • Sales / Marketing: Hubspot, ZOHO, PowerPoint, Convertkit, Google Workspace

  • Membership Software: Uscreen, Wild Apricot, OfferingTree

  • Creative: InDesign, Photoshop, Illustrator, YouTube, iMovie, Wix

  • Market Research: Nielson, MRI, IPSOS, Kantar

     

References:

​

​

RESUME

© 2022 by KRM Creative

bottom of page